SideCar Trailer Tour | North Island 2025

Taking the SideCar Food Trailer up to the Auckland Food Show was just the excuse we needed to hit the North Island once again. From mid-July through August, we popped up at supermarkets in Whangārei, Auckland, Hamilton, Palmerston, and Wellington — armed with fries, mayo, and plenty of cheesy enthusiasm.

Winter did its best to keep us on our toes. Icy roads, gusty storms… and one particularly ambitious rubbish bin that seemed to be more interested in learning how to fly! Winter also confirmed one thing: a SideCar hoodie is a non-negotiable for future tours. Still, nothing stopped the queues from forming, or the looks on people’s faces when we said, “Free mayo on fries.” That collective “FREE?!?” never fails to make us grin.

SideCar Sachets were a hit too, letting people take a little piece of the trailer experience home and dollop it over whatever they fancied — fries, toasties, sandwiches, you name it.

Wellington saw us visiting some smaller, community-focused supermarkets, which was an absolute treat. Friendly faces, local chats, and the warm energy of these neighbourhoods made the tour extra special.

We’d hoped to end the trailer tour with a bang at the Wellington Food Show… though squeezing the trailer through the doors might have been the real bang — and possibly the end of the trailer! Still, it was a fast-paced, flavour-packed few weeks — full of fries, laughs, and moments we won’t forget anytime soon. Missed us this round? Don’t worry — keep your fries hot, your mayo generous, and get ready: we’ll be back before you can shout “SideCar time!”