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What. A. Show.
The Auckland Food Show was an absolute whirlwind — four jam-packed days at ASB Showgrounds with thousands of hungry food lovers streaming through each day. We were flat out in the SideCar Food Trailer, serving up 1,000–2,000 free fry-and-mayo tasters a day!
And you didn’t just stop at a fry. Our jars were disappearing into tote bags faster than we could unpack them, proving what we already knew: New Zealand has a serious mayo obsession.
Every purchase scored a spin on our prize wheel — which was mostly good fun… until one clever legend thought he’d found the cheat code. He bought five jars in five separate transactions, stepping out of line and straight back in, just to keep spinning. (Annoying? Yep. Commitment to mayo? Undeniable.) So, the new rule is officially: one spin per person, per purchase. Lesson learned.
The whole weekend was busy, saucy, and full of flavour. Watching people discover SideCar — from their first fry dunk to leaving with arms full of jars — reminded us why we do what we do: spreading joy (and a lot of mayo) to food lovers everywhere.
Big thanks to everyone who stopped by, stocked up, spun the wheel, or just had a laugh with us. Auckland, you were epic — see you next time!
